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Single Color Screen Print
This simplistic design cut back on costs and gave Local a wider range in their fishing apparel.
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Loggerhead Partnership
This screen printed tee was paired with a performance design created for the Jupiter Loggerhead Research Center to be sold in their research centers store.
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Simplistic Logo Based Design
This screen printing was done with a the Florida Flag drawn inside a crab line design - which quickly became a best seller for the line!
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Spot Print Performance
An acrylic painted lobster design used on a yellow UPF 50+ performance shirt.
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Flamingo Print
This screen print was done with 4 colors and is a Flamingo made out of many sea shells, this shirt was a best seller for the brand.
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Snook Single Color Print
A single color screen printed cotton tee made to expand the fishing content of the brand to have some more simplistic classic fishing designs.
Local Brand Only
Art Directed brand for a year in 2017
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Hired on out of Ringling College in 2016 - I was trusted with overall art direction of the brand and catalog production. This was paired with strategizing social media to reflect new designs and increasing buyer to consumer sales. Designs were created for stickers, spot print on performance shirts, screen printing on cotton shirts, accessories and more!
Partnerships created and structured with The Loggerhead Marine Life Center, Bealls retail, and O’Neil outlets among 70+ other retail locations.
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Illustrations were created ranganfr from simplistic single color line art designs to full color spectrum spot print designs. These designs were created with the idea that this line is meant to be for people who embrace the Florida Lifestyle. This means some designs were fish, some were palm trees and some were fun things like pineapples! Anything goes if it’s the vibe of the tribe.
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Catalog design was done showing the brands apparel to gain a wholesale clientele. Photography was directed and overall concept was created and executed by me. This catalog and its apparel line got the brand into Bealls and also into the O'Neil Outlet in West Palm Beach, FL.
